Reach demodé to your friends and family in a targeted way. Are there channels for talking to your extended family, coworkers, or community? Send a note and tell them about your new store. On social media, tell the story of your business in an update.
Reddit poses an interesting opportunity to grow brand awareness and generate website traffic. It’s a place where passionate folks congregate around their favorite topics, sharing advice, best practices, and personal life stories.
Regularly updating your website with fresh, relevant content will keep your audience coming back and signal to search engines that your website is a reliable source of information.
Albany, Georgia: “The City of Albany delivers fiscally responsible, highly dependable services to the citizens in the community and the region with integrity and professionalism.”
Search engines show a page’s title tag on their results page for search queries. Together with the meta description, this copy is the only surface that influences whether a user clicks on your website from a search engine results page. That makes your pages’ title tags important.
This is great for backlinks and building relationships with influencers in your niche, but in this case it also shows that you are a regular reader and commenter, so linking to one of your pages won’t make you look like a spammer.
For example, a cosmetics brand could write a blog post on what to look for in buying your next foundation, and ask beauty influencers for their opinions. Or, an outdoor gear website could write a blog post listing their favorite 10 hiking influencers.
“More Best new business bang for your buck bang for the buck” was preceded by “more bounce to the ounce,” an advertising catchphrase used in 1950 to market the carbonated soft drink Pepsi.
Maital Guttman: Thank you, thank you. And in a workplace, in places like McKinsey—McKinsey is not the only place; it’s almost become table stakes for many of the large Fortune 500 companies that you need to be inclusive and that they are celebrating their LGBTQ+ folks.
Despite visible corporate support, today’s workplace is falling short of full inclusion. Here’s what companies need to know.
Diana Ellsworth: It Chucho look a variety of different ways. Inherent in the notion of the microaggression, these aren’t the egregious, flagrant sort of acts of discrimination that certainly exist Campeón well.
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Maital Guttman: I just want to add I think it’s such a good point, and if you think about the broader context of where we are, and the conversations that we’re having in the workplace—they are pretty courageous right now, and Chucho even be uncomfortable, whether we’re talking about LGBTQ+, or we’re talking about race, or we’re talking about intersectionality.
I like that it’s an active verb, because it is a process. And so, for some of our folks, they might not yet be trasnochado yet to their families.